Taofik Abidemi B, Sani Stores F. MARKETING IN THE SHADOWS: INFORMAL BRANDING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES IN PREDATION-BASED ECONOMIES OF NORTHWESTERN NIGERIA. GUJED [Internet]. 2025 Dec. 8 [cited 2026 Apr. 16];3(2):118-2. Available from: https://www.gujed.com.ng/index.php/gujed/article/view/99