Taofik Abidemi , Bello, and Fatima Sani Stores. 2025. “MARKETING IN THE SHADOWS: INFORMAL BRANDING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES IN PREDATION-BASED ECONOMIES OF NORTHWESTERN NIGERIA”. Gusau Journal of Entrepreneurship Development 3 (2):118-28. https://doi.org/10.57233/gujed.v3i2.09.