TAOFIK ABIDEMI , B. .; SANI STORES, F. . MARKETING IN THE SHADOWS: INFORMAL BRANDING STRATEGIES OF SMALL AND MEDIUM ENTERPRISES IN PREDATION-BASED ECONOMIES OF NORTHWESTERN NIGERIA. Gusau Journal of Entrepreneurship Development, [S. l.], v. 3, n. 2, p. 118–128, 2025. DOI: 10.57233/gujed.v3i2.09. Disponível em: https://www.gujed.com.ng/index.php/gujed/article/view/99. Acesso em: 16 apr. 2026.