MEDIATING EFFECT OF EMPLOYEES’ COMMITMENT ON THE RELATIONSHIP BETWEEN SOCIAL AWARENESS AND EMPLOYEES’ PERFORMANCE IN TELECOMMUNICATION COMPANIES IN KADUNA STATE

Abstract

The study aimed at investigation the mediating effect of employees' commitment on the relationship between social-awareness and employees' performance in the telecommunication companies in Kaduna State. Proportionate stratified sampling was used to select the sample size of 416 employees for the study. The study was cross[1]sectional and data was obtained from primary source and used PLS SEM to analyse the data. The findings of the study revealed that social awareness has a positive effect om employee performance, social awareness has a positive effect on employee commitment. Also, employee commitment has a positive effect on employee performance. The results further revealed that employees’ commitment has a mediating effect on the relationship between social-awareness and employee performance. To enhance social-awareness, the study recommended that organizations should implement training programs, coaching, and include social-awareness in performance evaluations. Employee commitment is an important factor which can be improved through commitment-focused initiatives, performance management in order to promote social-awareness and improve employee performance.